Affiliate disclosure
Some of our links earn us money. Here is exactly when, how we label it, and the rule that stops it touching our coverage.
Last updated · Jul 16, 2026
The short version
CMO Mag earns a commission on some links to tools and services. It costs you nothing extra. It never changes what we say about a product. If a tool we earn from is the wrong choice, we will say so.
When we earn
- Affiliate links. If you click through and buy or start a trial, we may receive a commission or referral fee.
- Partner deals. Offers on our Deals page may carry a commission.
- Advertising and sponsored content. Paid placements, always labelled as such.
How we label it
Any card, deal, or placement we earn from carries a visible label — typically "Partner offer · CMO Mag may earn a commission." Sponsored articles are marked at the top, not buried at the bottom. If you cannot tell whether something is paid, that is a bug: tell us via CMO Mag on LinkedIn.
The firewall
- Writers are briefed on the topic, never on a commercial outcome.
- No advertiser or affiliate partner sees an article before it publishes, or gets approval over it.
- A commercial relationship never earns a better review, a ranking, or coverage at all.
- We add affiliate links to tools we would have recommended anyway, not the other way round.
Why we do it this way
Reader revenue and affiliate income let us stay independent of any single sponsor. That independence is the product. The moment a commission changes an assessment, we have nothing worth reading — and you would be right to leave. See how we are funded and our terms of use.