AI in Marketing
The tools, workflows, and governance reshaping how marketing gets done.
OpenAI is previewing Ultrafast, a new API service tier that runs GPT-5.6 Sol up to 14 times faster than standard processing, hitting 750 output tokens per second.
Restart.run, the gaming news site Walmart helped launch in December 2024, laid off its whole editorial team last Friday, exposing the fragility of brand-funded content when AI search cuts into referral traffic.
A viral r/SEO post credits linking CRM, project management and planning tools directly to Gemini for a YC founder's jump to 25 million monthly visitors. The specifics are thin, but the workflow it describes is real and worth testing.
Google says the Gemini app has crossed 1 billion monthly active users, calling it the fastest-growing product in company history, with usage data that points to real shifts in how people search, create and get help.
A practitioner in r/SEO says a Generative AI Performance report has finished rolling out inside Google Search Console. Google has made no public announcement, so treat this as unconfirmed until it shows up in your own account.
Anthropic has signed the EU AI Act's Article 50(2) transparency code and will embed invisible watermarks in Claude text and C2PA metadata in generated files, worldwide, starting with models launched August 2, 2026.
A widely shared Reddit thread is drawing fresh attention to the EU AI Act's transparency requirements for synthetic content, and marketers running EU campaigns need to know where their obligations start.
A live webinar detailed by Search Engine Journal shows Freshpet holding the top organic spot while AI Overviews still name competitors instead, and lays out the verifiable trust signals that changed that.
New tracking from NewzDash shows Google is folding entire Top Stories carousels into AI Overviews on trending news queries, and the robots.txt block publishers reach for first has no effect on it.
Telco SaaS firm Circles says its OpenAI-built AI Concierge lifted ARPU 22% and cut churn 9% in Singapore, giving CMOs a rare tested benchmark for personalization ROI.
IAB's new guidance organizes AI search visibility into four measurable layers and sets a query-volume threshold for data reliable enough to guide budget decisions.
Six months into its ad business, OpenAI has quietly published the fine print on how brands can apply ad credits, even as its ad load per user more than doubles.
AI models recognize 96% of brands but cite almost none of them. Here's the mechanical reason why, and the content and structured-data playbook that actually moves citation rates.
A Q2 2026 study of eight AI platforms finds a wide gap between brand recognition and brand recommendation, and it's a warning for anyone counting on AI search for demand generation.
A Reddit thread in r/SEO has practitioners buzzing about new generative AI performance reporting inside Google Search Console, but Google hasn't confirmed the rollout publicly. Here's what marketers should actually do this week.
Google DeepMind updated Managed Agents in the Gemini API with environment hooks for auditing tool calls, a default switch to Gemini 3.6 Flash, and free tier access, moving the sandboxed agent framework closer to production-ready marketing automation.
Google issued a manual action against a two-decade-old forum for 'thin content,' suppressing over half a million posts at once. SEOs suspect the real target is AI-generated text, though Google hasn't said so.
Vendors won't hand you a carbon number for your AI stack, so we built one from Google's own disclosures, IEA data and peer-reviewed energy research, then turned it into a framework you can run this quarter.
OpenAI has introduced Presence, a new platform for deploying voice and chat agents inside enterprise customer service operations, according to the company's own announcement.
Anthropic's new Record a Skill feature lets Claude Cowork watch a screen recording of a task and turn it into a skill it can run again, no coding required.
Vendors are rebranding chatbots as autonomous agents faster than anyone can test the claims. Here's what marketing agents actually do today, where they still need a human, and what to check before you sign.
OpenAI announced a ChatGPT for small businesses program on July 21, 2026, bundling training, in-person academies and partner integrations aimed at owners doing marketing, accounting and sales themselves.
Google released three new Gemini models built for agentic workloads, with 3.6 Flash cutting output token usage 17% and undercutting 3.5 Flash on price.
Google renamed NotebookLM to Gemini Notebook and updated its fetcher identity, giving site owners a narrow window before old blocking rules stop working and scraping without attribution continues.
