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Digital Marketing

Digital Marketing

SEO, social, content, email, and the channels that drive online demand.

SEO & AI Search

Google Adds Manual Action Triggers for Fake Reviews

Google quietly expanded its review snippet documentation with three new prohibitions on fake and undisclosed incentivized reviews, and it's spelling out manual action as the penalty.

Marcus Bell
SEO & AI Search

Renaming Your Google Business Profile: Rules & Risks

Yes, you can change your Google Business Profile name. But Google treats a rename less like an edit and more like a confession, and the review that follows can cost you your listing.

Marcus Bell
Digital Marketing

CMO Mag Poll: SEO & AI Search Wins the 2026 Budget Fight

In a CMO Mag reader poll of 30 marketing leaders, SEO and AI search edged out paid social as the channel getting the biggest budget bump for 2026, but the margin is closer than the headlines suggest.

Marcus Bell