Marketing Analytics
Measurement, attribution, and making sense of marketing data.
Google's amended complaint against SerpApi is circulating on r/SEO, reviving fears that rank-tracking and competitive intelligence tools could face tighter data access. The court already threw out Google's original DMCA claims.
Google refiled its DMCA complaint against scraping tool SerpApi on August 10, adding licensing contract language a federal judge said was missing from the original suit.
A generative AI report is showing up inside Google Search Console, and a Reddit thread of SEO practitioners is already arguing over whether the numbers it shows are worth trusting.
Google is rolling out a benchmarking feature inside Ask Advisor that stacks your Google Analytics campaign data against anonymized peer averages, but the peer-group mechanics still have gaps worth checking now.
Always Discreet's 'Protect the Moment' campaign, its biggest since launching in 2014, puts three NFL player moms in national ads to normalize incontinence among football fans.
A bipartisan House bill would require AI crawlers to disclose their identity to website hosts or face fines up to $53,000 per violation, targeting the stealth bots that scrape publisher content for resale.
A new report from Kevin Indig finds that 91% of AI citations show up on only one platform, meaning brands tracking a single AI engine are working from a blind dataset.
The IAB published a new framework built on four Ps of visibility and two measurement tiers, aiming to fix a market where more than 20 vendors measure AI brand visibility with no shared vocabulary.
New Datos x SparkToro clickstream data shows only 40% of U.S. searches and 40.7% of EU/UK searches sent a click to the open web in June 2026, the lowest share on record.
Cookie deprecation stalled but the urgency didn't. Here's a concrete, sourced playbook for collecting first-party data, distinguishing it from zero-party data, and fixing attribution before Q4 budgets lock.
The FTC has sued Hims & Hers, alleging it shared sensitive health data with Meta and Snap without consent and made subscription cancellation deliberately hard.
Chief U.S. District Judge Yvonne Gonzalez Rogers dismissed Google's anti-circumvention claims against SerpApi, ruling that blocking scrapers from results with no copyrighted content doesn't violate the DMCA.
Five attribution models, five different campaign winners. Here's how each one actually works, where it breaks in a cookieless and AI-crawled web, and how to pick one before you lock FY2026 budgets.
Google's Nick Fox posted new click figures for AI features in Search, but without a denominator or methodology, marketers still have no way to verify what the numbers mean for their own sites.
