Marketing Analytics
Measurement, attribution, and making sense of marketing data.
Chief U.S. District Judge Yvonne Gonzalez Rogers dismissed Google's anti-circumvention claims against SerpApi, ruling that blocking scrapers from results with no copyrighted content doesn't violate the DMCA.
Five attribution models, five different campaign winners. Here's how each one actually works, where it breaks in a cookieless and AI-crawled web, and how to pick one before you lock FY2026 budgets.
Google's Nick Fox posted new click figures for AI features in Search, but without a denominator or methodology, marketers still have no way to verify what the numbers mean for their own sites.
