Search Console May Be Adding AI Performance Data, SEOs Say

What's Being Reported

SEO practitioners are circulating claims that Google Search Console has begun surfacing generative AI performance data, according to a thread in r/SEO on Reddit titled around exactly that: generative AI performance in Search Console. Google has not put out a matching public announcement, so the scope and mechanics of the change remain unconfirmed.

That gap matters. Search Console has historically been the only first-party window marketers get into how Google surfaces their content, and it has lagged well behind how fast AI Overviews and AI Mode have rewired the results page.

Why Marketers Should Care Anyway

Even as a rumor, this hits a real nerve. Google has said AI search sends "billions" of clicks weekly without releasing supporting data, leaving marketing leaders to guess at how much organic value is being absorbed into AI summaries rather than passed through as a click. Any expansion of AI-specific reporting inside Search Console, official or not, is the kind of granularity SEO teams have been asking for since AI Overviews rolled out broadly.

It also tracks with where budgets are already moving. CMO Mag's own reader poll found SEO and AI search topped 2026 budget priorities for marketing leaders, meaning teams are spending against a channel they still can't fully measure.

What to Do This Week

• Open your own Search Console performance report and check for any new filter, tab, or metric labeled around AI or generative results before assuming it applies to your account.
• Do not rebuild attribution dashboards around this yet. Wait for a Google Search Central post or Help Center update confirming the feature and its metric definitions.
• Flag the thread internally so your SEO and analytics leads are watching for an official rollout together, rather than reacting individually to social chatter.