AI in Marketing
The tools, workflows, and governance reshaping how marketing gets done.
A Reddit thread in r/SEO has practitioners buzzing about new generative AI performance reporting inside Google Search Console, but Google hasn't confirmed the rollout publicly. Here's what marketers should actually do this week.
Google DeepMind updated Managed Agents in the Gemini API with environment hooks for auditing tool calls, a default switch to Gemini 3.6 Flash, and free tier access, moving the sandboxed agent framework closer to production-ready marketing automation.
Google issued a manual action against a two-decade-old forum for 'thin content,' suppressing over half a million posts at once. SEOs suspect the real target is AI-generated text, though Google hasn't said so.
Vendors won't hand you a carbon number for your AI stack, so we built one from Google's own disclosures, IEA data and peer-reviewed energy research, then turned it into a framework you can run this quarter.
OpenAI has introduced Presence, a new platform for deploying voice and chat agents inside enterprise customer service operations, according to the company's own announcement.
Anthropic's new Record a Skill feature lets Claude Cowork watch a screen recording of a task and turn it into a skill it can run again, no coding required.
Vendors are rebranding chatbots as autonomous agents faster than anyone can test the claims. Here's what marketing agents actually do today, where they still need a human, and what to check before you sign.
OpenAI announced a ChatGPT for small businesses program on July 21, 2026, bundling training, in-person academies and partner integrations aimed at owners doing marketing, accounting and sales themselves.
Google released three new Gemini models built for agentic workloads, with 3.6 Flash cutting output token usage 17% and undercutting 3.5 Flash on price.
Google renamed NotebookLM to Gemini Notebook and updated its fetcher identity, giving site owners a narrow window before old blocking rules stop working and scraping without attribution continues.
