Marketing Strategy
Positioning, brand, growth, and the decisions that shape a market.
Most marketing strategy templates are plans wearing a strategy's name tag. Here is the seven-field version that actually forces a choice, with worked examples.
Growth loops make for gorgeous board slides. Most companies that copy them lack the structural conditions that make the math work. Here's how to tell the difference before you rebuild your model around one.
Marketers rarely set the final price, but the input they bring, from willingness-to-pay research to test design, decides whether that number holds up in the market or just in the deck.
Most competitive analysis dies in a spreadsheet nobody opens. Here's how to collect signal that actually moves pricing, positioning and budget calls.
A full rebrand is rarely the answer to a marketing problem. Here's how to tell a genuine market trigger from an internal itch, and what it actually costs to get it wrong.
Most positioning statements fail because teams write the sentence before they've made the decisions underneath it. Here's the order of operations, and how to test it before you fund a campaign around it.
