Digital Marketing
SEO, social, content, email, and the channels that drive online demand.
A widely shared r/SEO thread claims Shopify is seeing AI search traffic add to, not cannibalize, organic search referrals, but the underlying numbers aren't public yet.
A Reddit thread recapping comments from Google's Gary Illyes says hreflang alternate URLs don't get their own index entries, upending a common assumption behind international SEO builds.
Google's updated crawl budget documentation now recommends serving a 304 Not Modified response for unchanged pages, and it confirms that all Google crawlers draw from one shared capacity limit per site.
Three weeks after a staged rollout began, Google has made Search Console's platform properties available to every account worldwide, along with a new guide on reading the data.
Google's Open Knowledge Format just went to version 0.2, adding five fields meant to let machines judge whether a piece of structured data is still true. No scores, just receipts.
Google has started running the Top Stories carousel inside AI Overviews instead of below them, and the new AI opt-out setting in Search Console may determine who gets left out.
A new survey of 125 brand and agency professionals shows creator marketing has moved past awareness plays into seasonal campaigns, product launches and, in some cases, actual product co-development.
Anthropic's shared Claude chats turned up in Google search results this weekend, exposing a textbook conflict between robots.txt and noindex that any marketing team could replicate by accident.
Google quietly expanded its review snippet documentation with three new prohibitions on fake and undisclosed incentivized reviews, and it's spelling out manual action as the penalty.
Yes, you can change your Google Business Profile name. But Google treats a rename less like an edit and more like a confession, and the review that follows can cost you your listing.
A screenshot circulating in r/SEO shows Google hitting WindowsForum.com with a manual action for thin content, a reminder that legacy forum pages are squarely in the crosshairs.
John Mueller diagnosed a robots.txt formatting error that let Googlebot disregard a disallow rule, indexing search-spam pages a Shopify client thought were blocked.
In a CMO Mag reader poll of 30 marketing leaders, SEO and AI search edged out paid social as the channel getting the biggest budget bump for 2026, but the margin is closer than the headlines suggest.
CMO Mag asked 30 marketing leaders which channel is getting their biggest 2026 budget bump. SEO and AI search won, but the real story is what each rank actually signals.
