Advertising
Paid media across every surface, from search to billboards.
Google Ads will require every API customer to authenticate with a passkey starting August 5, a move aimed at shutting down a scam that's been draining agency ad accounts.
Alphabet's core search advertising engine cooled to 17% growth in the second quarter, snapping four consecutive quarters of acceleration and raising fresh questions about AI's bite on the click economy.
Albertsons Media Collective and Procter & Gamble just put a 22-episode scripted series on grocery store screens, betting that retail media can carry brand storytelling, not just item-and-price ads.
Billboards, transit wraps, digital spectaculars, and place-based screens all get lumped under one label. Here's what each actually costs, how impressions get counted, and who to call.
Apple's newly published advertising policy, effective July 14, 2026, shuts an entire class of local advertisers out of Apple Maps before the product even ships.
Google is making a Gemini agent the front door to its advertising products. For marketers, the console is starting to answer back.
Google's new Gemini agent isn't a new direction. It's the destination a decade of automation was always heading toward, and the marketers who come out ahead will be the ones who kept the two things the agent can't hand them: guardrails and honest measurement.
