Marketing intelligence
A Reddit thread in r/SEO has practitioners buzzing about new generative AI performance reporting inside Google Search Console, but Google hasn't confirmed the rollout publicly. Here's what marketers should actually do this week.
Google has started running the Top Stories carousel inside AI Overviews instead of below them, and the new AI opt-out setting in Search Console may determine who gets left out.
Google DeepMind updated Managed Agents in the Gemini API with environment hooks for auditing tool calls, a default switch to Gemini 3.6 Flash, and free tier access, moving the sandboxed agent framework closer to production-ready marketing automation.
Google has started running the Top Stories carousel inside AI Overviews instead of below them, and the new AI opt-out setting in Search Console may determine who gets left out.
A new survey of 125 brand and agency professionals shows creator marketing has moved past awareness plays into seasonal campaigns, product launches and, in some cases, actual product co-development.
Anthropic's shared Claude chats turned up in Google search results this weekend, exposing a textbook conflict between robots.txt and noindex that any marketing team could replicate by accident.
Google quietly expanded its review snippet documentation with three new prohibitions on fake and undisclosed incentivized reviews, and it's spelling out manual action as the penalty.
Google Ads will require every API customer to authenticate with a passkey starting August 5, a move aimed at shutting down a scam that's been draining agency ad accounts.
Alphabet's core search advertising engine cooled to 17% growth in the second quarter, snapping four consecutive quarters of acceleration and raising fresh questions about AI's bite on the click economy.
Albertsons Media Collective and Procter & Gamble just put a 22-episode scripted series on grocery store screens, betting that retail media can carry brand storytelling, not just item-and-price ads.
Billboards, transit wraps, digital spectaculars, and place-based screens all get lumped under one label. Here's what each actually costs, how impressions get counted, and who to call.
A Reddit thread in r/SEO has practitioners buzzing about new generative AI performance reporting inside Google Search Console, but Google hasn't confirmed the rollout publicly. Here's what marketers should actually do this week.
Google DeepMind updated Managed Agents in the Gemini API with environment hooks for auditing tool calls, a default switch to Gemini 3.6 Flash, and free tier access, moving the sandboxed agent framework closer to production-ready marketing automation.
Google issued a manual action against a two-decade-old forum for 'thin content,' suppressing over half a million posts at once. SEOs suspect the real target is AI-generated text, though Google hasn't said so.
Vendors won't hand you a carbon number for your AI stack, so we built one from Google's own disclosures, IEA data and peer-reviewed energy research, then turned it into a framework you can run this quarter.
JustAI closed a $17 million Series A round to build out its AI marketing platform, adding to a wave of capital flowing into AI-native martech this year.
Before you build next year's martech budget, run the audit that actually catches shadow subscriptions, dead integrations, and tools three teams are quietly duplicating.
Wrapped vans really are among the cheapest ways to reach people. The catch is the impression math behind that famous sub-dollar CPM.
Chief U.S. District Judge Yvonne Gonzalez Rogers dismissed Google's anti-circumvention claims against SerpApi, ruling that blocking scrapers from results with no copyrighted content doesn't violate the DMCA.
Five attribution models, five different campaign winners. Here's how each one actually works, where it breaks in a cookieless and AI-crawled web, and how to pick one before you lock FY2026 budgets.
Google's Nick Fox posted new click figures for AI features in Search, but without a denominator or methodology, marketers still have no way to verify what the numbers mean for their own sites.
The CMO job description hasn't changed on paper in twenty years. Almost everything under it has, and that gap is why so many marketing leaders are getting fired for doing the job they were hired to do.
The market is flooded with AI marketing courses promising instant relevance. Here's which credentials hiring managers actually notice, and which ones you can skip.
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